When it comes to buying an electric fireplace, finding the right retailer is just as important as choosing the perfect model. Two of the most popular online stores for fireplaces and heating solutions are Electric Fireplaces Direct and Woodland Direct. Both offer a variety of electric fireplaces, accessories and heating solutions, but they cater to different types of customers and have their own strengths. If you’re looking to invest in a quality electric fireplace, this comparison will help you figure out which retailer is the best choice for your needs.
Electric Fireplaces Direct Overview
Electric Fireplaces Direct is a retailer that specializes solely in electric fireplaces. The company offers a wide range of products from well-known brands such as Dimplex, ClassicFlame, Touchstone and Napoleon. Their main focus is on energy-efficient, stylish and easy-to-install electric fireplaces to suit a range of budgets.

One of the biggest benefits of shopping at Electric Fireplaces Direct is its price match guarantee, which ensures customers get the best deal possible. The retailer also offers a 30-day return policy, which is a significant benefit for customers who are second-guessing after making a purchase. The website is user-friendly and allows shoppers to filter their selections by style, size, brand, and heat output.
Electric Fireplaces Direct also offers comprehensive customer support, including live chat, phone support, and detailed product manuals. Whether you’re a first-time buyer or a seasoned DIYer, the company offers valuable resources to help you make an informed purchase.
Woodland Direct Overview
Woodland Direct, on the other hand, is an established retailer specializing in fireplaces, fire pits, stoves, and other outdoor heating solutions. Unlike Electric Fireplaces Direct, which focuses exclusively on electric models, Woodland Direct offers a wider range of fireplace types, including wood, gas, and ethanol fireplaces. This makes it a one-stop shop for homeowners looking for different heating solutions.
Woodland Direct is known for its customization options, allowing customers to personalize their fireplaces with different finishes, inserts, and mantels. The company also offers professional installation support, making it the preferred choice for anyone wanting a seamless and stress-free experience.

Another key benefit of Woodland Direct is their expert advice. Their team is made up of specialists who can help you with design ideas, installation guides and product recommendations tailored to your home’s needs. However, compared to Electric Fireplaces Direct, their prices can be a bit higher, especially for premium models and customization options.
Compare Prices and Product Variety
As far as prices go, Electric Fireplaces Direct often has lower prices, especially with its price match guarantee. This makes it a more budget-friendly option for customers looking for a good deal on an electric fireplace. Additionally, Electric Fireplaces Direct focuses on offering pre-built, easy-to-install models, making them ideal for customers who prefer hassle-free installation.
Woodland Direct, on the other hand, offers a wider variety of products, including high-end and custom-made models. If you’re looking for a fully custom-built fireplace or additional heating solutions beyond electric fireplaces, Woodland Direct may be a better choice despite its higher price range.
Customer Support and Shopping Experience
Both retailers offer excellent customer support, but they cater to different types of buyers.
Electric Fireplaces Direct offers extensive resources such as video tutorials, buying guides, and live chat support. Their website is easy to navigate, making the purchasing process straightforward.

Woodland Direct offers expert advice and installation services, which is a plus for homeowners looking for a comprehensive service experience. However, due to their wide range of products, navigating their website can be a bit more complex.
Both companies have solid return policies, but Electric Fireplaces Direct’s 30-day return policy is more flexible than Woodland Direct’s, which may incur restocking fees or additional terms depending on the product.
Conclusion: Which should you choose?
Choosing between Electric Fireplaces Direct and Woodland Direct ultimately depends on your specific needs.
If you’re looking for an affordable, easy-to-install electric fireplace with a wide selection of trusted brands, Electric Fireplaces Direct is the better option. Their price match, strong customer service and hassle-free purchasing experience make them an excellent choice for homeowners looking for a quick and affordable solution.
If you prefer more customization options, expert advice and access to other types of fireplaces, Woodland Direct is the way to go. While it may be a little more expensive, it offers a wider range of products and professional installation services, making it a great option for those who want a high-quality, customized fireplace experience.
Both retailers have their advantages, but your final decision should be based on your budget, customization preferences and the level of support you need. No matter which you choose, both Electric Fireplaces Direct and Woodland Direct offer quality products that can enhance the warmth and atmosphere of your home.